Geoul Gwanli is a premium South Korean-inspired beauty and self-care brand that blends time-honoured K-beauty traditions with a touch of playful British charm. As the beauty market shifts towards clean and effective solutions, GG is perfectly positioned to offer products that are both cruelty- and paraben-free. With over 92% of our range being vegan, we are dedicated to delivering luxurious skincare experiences that prioritise both high performance and thoughtful formulations.

Geoul Gwanli’s formulations harness the power of popular K-beauty ingredients including, but not limited to, snail mucin, rice water, green tea, and centella asiatica. Combined with modern skincare science, and 100% -sulfate and paraben-free formulations, these ingredients provide high-performance solutions that meet the demand for effective beauty products.

What sets Geoul Gwanli apart is our playful British humour, with product names like Truffle Shuffle, Get Minted, and Sour Grapes that make skincare fun and memorable. This unique branding resonates with consumers who appreciate personality, authenticity, and a fresh approach to beauty.

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Geoul Gwanli is the ultimate amalgamation of playful British wit, trend-driven K-beauty, and iconic in-season fashion trends that look great on any dressing table.